BECOME AN INFLUENTIAL THOUGHT LEADER
SHARE YOUR EXPERTISE, ATTRACT MORE CLIENTS.

Your law firm is full of experts across a wide range of
practice areas. How do you get the word out and attract
more business? By sharing your firm’s expertise through
highly credible thought-leadership content published in
Minnesota Lawyer — a premier publication that captures
the attention of affluent, high-level decision makers.
Our team is ready to develop a content strategy that
unleashes your firm’s thought leadership. We provide
end-to-end resources to tell your compelling story and
create a content plan that fits your marketing goals.

HOW DOES IT WORK?

It’s very simple. You are the experts in your field, we’re
professional writers. Let us do the heavy lifting for you.
We’ve partnered with Words at Work, a local team of
strategists, creative thinkers and writers to plan and
develop your thought leadership content.

POWERFUL AUDIENCES AND TOOLS
FROM A TRUSTED INDUSTRY VOICE.

STAND OUT: share your expertise with Minnesota Lawyer readers —
decision makers in business, legal, political, accounting, construction, manufacturing, healthcare, hospitality, financial services and more industries.

PROMOTE: link to published thought leadership content on your website
and share on your social media channels

THOUGHT LEADERSHIP CONTENT —
TWO OPTIONS

1. Let us do the writing. 3 custom 800-word columns written, edited, published, and promoted
2. You write, we take care of the rest. 3 self-written columns published
and promoted

WHAT YOU’LL GET

Your 800-word column will be published on our authoritative website and formatted as a half-page article in our industry leading publication — Minnesota Lawyer.
Promotion Includes:
• 1 week link on our homepage to your article
• 1 week featured in our daily e-newsletter
• Social media post on our LinkedIn or Facebook pages
• Complimentary PDF reprint of your article for sharing and posting

Contact us for pricing options.

Bill Gaier, Publisher
[email protected]