BECOME AN INFLUENTIAL THOUGHT LEADER
SHARE YOUR EXPERTISE, ATTRACT MORE CLIENTS.
Your law firm is full of experts across a wide range of practice areas. How do you get the word out and attract more business? By sharing your firm’s expertise through highly credible thought-leadership content published in Minnesota Lawyer — a premier publication that captures the attention of affluent, high-level decision makers. Our team is ready to develop a content strategy that unleashes your firm’s thought leadership. We provide end-to-end resources to tell your compelling story and create a content plan that fits your marketing goals.
HOW DOES IT WORK?
It’s very simple. You are the experts in your field, we’re professional writers. Let us do the heavy lifting for you. We’ve partnered with Words at Work, a local team of strategists, creative thinkers and writers to plan and develop your thought leadership content.
POWERFUL AUDIENCES AND TOOLS FROM A TRUSTED INDUSTRY VOICE.
STAND OUT: share your expertise with Minnesota Lawyer readers — decision makers in business, legal, political, accounting, construction, manufacturing, healthcare, hospitality, financial services and more industries.
PROMOTE: link to published thought leadership content on your website and share on your social media channels
THOUGHT LEADERSHIP CONTENT — TWO OPTIONS
1. Let us do the writing. 3 custom 800-word columns written, edited, published, and promoted
2. You write, we take care of the rest. 3 self-written columns published
WHAT YOU’LL GET
Your 800-word column will be published on our authoritative website and formatted as a half-page article in our industry leading publication — Minnesota Lawyer.
• 1 week link on our homepage to your article
• 1 week featured in our daily e-newsletter
• Social media post on our LinkedIn or Facebook pages
• Complimentary PDF reprint of your article for sharing and posting
Contact us for pricing options.
Bill Gaier, Publisher