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Tag Archives: April Todd-Malmlov

MNsure kicks off marketing campaign

MNsure has unveiled the initial details of its marketing campaign designed to entice individuals to purchase health insurance. It features Paul Bunyan, Babe the Blue Ox and the tagline "Land of 10,000 reasons to get health insurance."

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Battle lines drawn over MNsure rollout

When the State Fair opens on Thursday, the usual diversions will undoubtedly be foremost on visitors’ minds. But the more than one million people expected to attend the annual gathering will also be targeted with marketing efforts surrounding the looming rollout of the state’s new health insurance marketplace, known as MNsure.

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Pace of MNsure ramp-up quickens

Just over two months remain before MNsure, the state’s federally mandated health insurance marketplace, is slated to open for business. But there remain numerous tasks that need to be completed before the Oct. 1 rollout.

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