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Alison McElroy
Alison McElroy

In-House Counsel 2020: Alison McElroy

Alison (Ali) McElroy hit the ground running after law school, first clerking for Minnesota Supreme Court Chief Justice Kathleen Blatz, and then going to work at Faegre & Benson in that firm’s corporate group.

But after four years, she wanted something else: complete immersion in the matters she worked on. As it happened, Snap Fitness — a Chanhassen-based franchisor of fitness clubs — was a client.

“I had worked with them on international franchising matters,” she recalls. “They didn’t have an in-house counsel, and they were growing really quickly.”

McElroy found that she was attracted to the idea of getting more involved in the business — being a part of a growing company. She now works for Lift Brands, an umbrella organization created by Snap Fitness for its growing roster of businesses, including Snap Fitness, 9Round, Kosama, STEELE 365 and Fitness on Demand.

“As an outside lawyer, you see snippets of projects — you don’t get the ramp-up or the follow-through,” she said. “Being able to see those projects through was a big benefit for me.”

McElroy works primarily on business transactions, franchising, and international business. In fact, she recently took on the company’s international business operations.

Last year, she led the company through a partial acquisition by the private equity company TZP Capital Partners II as part of an effort to help Lift build on its recent growth.

“The people here are great,” McElroy said. “I feel lucky that I was able to see this opportunity and go after it.”

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