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Paul McCaffrey
Paul McCaffrey

2020 Unsung Legal Heroes: Paul McCaffrey

After studying film at Montana State University, Paul McCaffrey headed to Hollywood for three years and found work at several production companies before returning to the Twin Cities.

He joined Best Buy as a store supervisor and worked for a time at its subsidiary, Geek Squad, before being hired as a law firm multimedia specialist. “I thought the job sounded pretty cool, I’ll try for that, even if I don’t know anything about law,” McCaffrey said.

For the past eight years, he has worked at Robins Kaplan LLP as a trial consultant mixing photography, video, graphics, multimedia presentations and “settlement videos” that can help drive out-of-court decisions.

“Settlement videos have skyrocketed for me since I’ve been here,” he said. “They’re day-in-the-life videos with families and dramatic footage of where an accident happens, with narration. …We tell the whole story, send it to the opposing attorneys and ideally get a settlement offer.”

Attorneys perform their work, primarily, on “a stage” akin to “watching a performance, and it comes down to who performs better,” McCaffrey said. “You have an audience, and it’s the jury.”

What inspires and motivates you to achieve your goals?

I have to be passionate about something for it to motivate me. If I’m not passionate about it, I’m not going to do it.

What’s the best piece of advice that you ever received?

If you never start, you never finish.

What is something that most people don’t know about you?

I have four kids under the age of 5, and I used to have wild curly hair. I don’t anymore. I don’t know if those two correlate with one another, but they might.

What do you enjoy doing in your spare time?

We recently moved into a house on some acreage so I’m always working on a lot of projects. I like to stay busy.

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