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Kelly Griffith
Kelly Griffith

2019 Unsung Legal Heroes: Kelly Griffith

As marketing and business development manager at Fredrikson & Byron, Kelly Griffith fills a number of key roles. She serves as the firm’s primary media person, and she coaches the firm’s attorneys to enable them to deliver their messages to key audiences. She also collaborates with the firm’s leadership to promote strategic practices and stay connected with the latest trends in business.

According to her superiors, Griffith has also played an essential part in developing some of the firm’s most utilized processes and procedures.

Griffith was an organizational development and communication major at the University of Minnesota when she took a part-time job at the Zelle Larson firm, running their time and billing system. She also worked for companies that provided electronic discovery services to law firms. Thirteen years ago she was hired as marketing manager at Fredrickson & Byron, where she had aspired to work. “As marketers, we always looked to Fredrikson & Byron as one step ahead, and a great firm to work for.”

During her time at Fredrikson & Byron, the firm has grown from 105 attorneys to nearly 300, and legal marketing has evolved “by light years,” she noted. When she joined the firm, “I was a marketing generalist, learning all aspects of communications — writing proposals, running events, learning how to manage a database. Now people coming into the profession are very specialized and we have 14 people on the business development side.”

In recent years, Griffith has led some of Fredrikson & Byron’s major, initiative projects, such as rebranding and promoting key sponsorships. She also takes the time to mentor junior staff members and pass on what she has learned.

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