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Sybil Procedure: The ethics of subliminal messaging

An experiment conducted at the University of Colorado Boulder, published in Science, found that “participants who briefly held a cup of hot (versus iced) coffee judged a target person as having a ‘warmer’ personality (generous, caring).”

About Sybil Dunlop

Sybil Dunlop joined Greene Espel in 2010. Her practice focuses on representing individuals, corporations and public-sector entities in business and governmental defense litigation. She can be reached at sdunlop@greeneespel.com.

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