Winthrop & Weinstine
One hundred eight lawyers and more than 200 staff have lots of contacts. Using multiple phone numbers, snail mail and email addresses for those contacts can harm a firm’s business, tarnish its reputation and cost it money.
Three staffers at Winthrop & Weinstine untangled that mess and consolidated contacts firm-wide into one software application. Each approached the task from a different angle.
Natalie Brauer, communications and business development manager for the Minneapolis firm, managed the project. Brauer oversaw the development of the timeline and training for the project, and developed training materials for the attorneys and staff. Brauer and Lacy Lukaszewicz, the firm’s marketing coordinator, did the training. Jason Kruger, an Internet technology specialist, set up the software and worked closely with the service provider.
Deb DuBois, director of marketing for the Minneapolis firm, said Brauer is an excellent writer who is passionate about managing projects and making them work. Personable and approachable, Brauer brings a sense of lightness to serious situations, DuBois said.
Lukaszewicz nails the details. A fast learner, she understands the big picture, encourages collaboration and remains calm and helpful in stressful situations, DuBois said.
Kruger, a former teacher, excels at learning new technology and has smoothly accomplished several technology roll-outs at the firm, she added.
Kruger called the solution “kind of a home remedy” that pulled together only up-to-date business contact information from attorneys and staff. The contact project was the most complicated of Brauer’s career.
“I don’t work with lots of different types of people, especially when tech is involved,” she said. “There are lots of ways that people come at it. I needed to really adapt how we were working so it was easier to help the people we were trying to help.”
Lukaszewicz makes sure the information stays up-to-date.
“They were great,” Kruger said. “I think we kind of came together and thought things through, and that was a key component of this being successful.”