Robins, Kaplan, Miller & Ciresi
Becky Furman is bilingual in business, with fluency in information technology and marketing. She uses her expertise in both worlds to the benefit of Robins, Kaplan, Miller & Ciresi, where she supports and manages the firm’s marketing technology.
Her work with search optimization, customer relationship management, email marketing campaigns, and practice area marketing has helped the firm raise its profile and thrive. A marketing technology analyst, Furman is undertaking a key project to redesign Robins’ intranet, which involves collaborating with multiple parties from IT employees to developers and attorneys.
Furman’s diverse background as a Web designer, senior systems analyst, software engineer and marketing specialist helps her lead complicated technology projects. She loves digging into data analytics to drive Robins’ decisions about marketing initiatives.
“Being at Robins, I’ve been able to maximize both of my experiences and unify them here,” says Furman. “I love working for the firm and I love what I’m doing. I bring a lot of ambition to my job. I like to seek out new opportunities, projects, and solutions to help attorneys and staff work successfully on what they’re doing and find solutions that are cost-effective.”
Furman also is ambitious in her community service. She is helping guide a website redesign project for Twin Cities Diversity in Practice, and she has been a longtime volunteer and benefactor for Compassion International, a child sponsorship organization. For years Furman has sponsored many children, including three currently.
She recently volunteered for Compassion International in Haiti. There, Furman met a young woman she sponsored for years, who now is studying to become a doctor. “What I love about the organization is that just helping that one child helps the family and the community to lift them out of poverty,” she says. “It’s super gratifying.”
Furman is the mother of two, a college student daughter and a son who is a U.S. Air Force pilot.