Independence Party gubernatorial candidate Tom Horner debuted his first television ad on Friday. The 30-second spot will air on televsion for the first time on Sunday.
Horner plans to run the ad across the state until mid-September. It’s the first of three the campaign will run between now and the general election in November.
The spot, produced by Clarity Coverdale Fury in Minneapolis, will run during morning news shows “CBS Sunday Morning,” “Meet the Press,” and “This Week.”
“The purpose of the ads is to differentiate Horner from the other candidates in a bold, memorable, but serious way,” campaign manager Stephen Imholte said in a statement. “We won’t waste ad money throwing mud on our opponents because, honestly, Horner has more to offer as a candidate.”
Former public relations executive Horner is trailing behind DFL gubernatorial candidate Mark Dayton, who released a half a dozen ads before the primary election. GOP candidate Tom Emmer has yet to release an ad through his campaign, but pro-business group MN Forward has funded a positive spot on his behalf.