“America thrives on competition; Barbie, the all-American girl, will too.” With those words – determining who the all-American girl is as a matter of law? — the 9th Circuit has set the Bratz dolls free, at least for now. The court dismissed an equitable trust on the Bratz doll line that Mattel had achieved and suggested that the matter be retried. Mattel thus lost a $100 million verdict as well as ownership of the brand, suggesting a dim future for the tiny-waisted, long-legged all American girl. TYVM, says Mattel.
The court, in an opinion written by Judge Alex Kosinski, appeared really into the dolls. “Unlike the relatively demure Barbie, the urban, multiethnic and trendy Bratz dolls have attitude. This spunk struck a chord, and Bratz became an overnight success,” the court, like, gushed. OMG.
They also appeared to have paid totally close attention to the girls. “One doll might have brown eyes with bronze eyeshadow, wavy auburn hair, leather boots, a blue plaid mini matched with a black button-down, silver knot earrings and a barrel bag. Another might have green eyes with pink eyeshadow, brown hair in a messy bun, gold wedges, dark skinny jeans matched with a purple halter, a turquoise cuff and a clutch, along with a slightly different body and facial structure.” Who knew the court was so hip, but this is California, after all.
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This is wonderful news! Mattel has lost their way since Don Aiken joined their team as legal hit man. They have also declared war against Super Duper Publications, Inc., a SC company that produces teaching, speech/language aids for autistic and special needs children. Mattel claims to own the words “SAY” and “AND SAY”. Rediculous, you say? Yes; nevertheless, this fight is now headed to the U. S. Supreme Court. We send our cheers for Bratz freedom!
One more detail: Mattel’s legal hit man in SC, Frank Holleman(D), is running for State Superintendent of Education.
All details are posted at http://www.speakupforsay.com