Dorsey is OK but Marianne Short is losing sleep

Feb 16th, 2009 by admin

esqcoach says:

February 17, 2009 at 7:56 am

Dorsey’s managing partner Marianne Short made a brilliant, client-focused comment about moving lawyers into practice areas that are strongest. I believe she is saying it’s not about what we have to “sell” as lawyers, it is about how we can reposition our services to provide the highest level of value to our clients as they struggle to gain footing in this economy. It’s about making our legal services “must have” with clients, and now more than ever, it is about having open two-way conversations with our clients (and not billing them) about how the economy is impacting their day-to-day operations, so we can reposition our services to serve clients where they need legal expertise right now.

Terrie Wheeler
http://www.ESQCoach.wordpress.com
A little more on Dorsey cost cutting « MinnLawyer blog says:

February 18, 2009 at 12:27 pm

[...] 18, 2009 by Mark Cohen Following up on our coverage of how the downturn is impact Dorsey & Whitney, we received the following e-epistle from the firm’s marketing department in response to a [...]

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