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Home / Practicum / Solo Practice: Branding materials can set your practice apart
Ed Mathie, managing director of Cue Inc. in Minneapolis, says, “There’s almost an endless list of things that can be impacted by your brand.” (Staff photo: Bill Klotz)
Ed Mathie, managing director of Cue Inc. in Minneapolis, says, “There’s almost an endless list of things that can be impacted by your brand.” (Staff photo: Bill Klotz)

Solo Practice: Branding materials can set your practice apart

Maybe because advertising came later to the legal world than it did to most industries, many lawyers have a scant understanding of the underlying concepts of branding, or the development of materials that will mark their practices as unique. Branding can include a logo, a trademark phrase, a website and collateral material such as business cards ...

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