Even though it’s only been about two years since Robin Chance joined Fish & Richardson as a senior marketing manager of the Litigation Practice Group, she’s shown what it means to hit the ground running.
“She is a legal marketing powerhouse,” said Ann Cathcart Chaplin, the firm’s Litigation Practice Group leader. “She has implemented numerous marketing initiatives, won several awards, and earned the support and respect of hundreds of attorneys and administrative staff across the firm’s 12 offices worldwide. She has truly exemplified what it means to be an unsung hero.”
To get to that level of acclaim so quickly, Chance draws on her previous experience as the regional communications director for Hyatt Legal Services’ seven law offices in the Twin Cities, where she honed her ability to manage people and administrative functions equally. From there, her career took her through global professional services firms specializing in employee benefits, talent management, and leadership development. The move to Fish & Richardson brought her back full circle, she says, working with lawyers who achieve outstanding results for their clients.
One of her first major initiatives was the launch of the Fish litigation blog, which promoted and solidified the firm’s position as a thought leader. Since its launch, the blog has published more than 300 articles by 80 different firm authors, and has been hugely popular with readers and media contacts.
Chance believes it’s an exciting time, not just for herself but for the legal industry.
“Across the country, we’re seeing the slow demise of traditional law firm marketing and the gradual infusion of more innovative marketing initiatives and approaches,” she said. “As a marketing leader at Fish, I feel I owe it to my team and the attorneys to demonstrate vision, integrity, creativity, strategic thinking, and a capacity for problem solving. I want to help unleash the full potential of each colleague so they can experience professional growth and long-term success.”