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The commotion over Instragram's ill-fated terms of service changes throws a spotlight on social media websites’ constant striving to bend themselves into channels that marketers will pay to use in some fashion, and users’ resistance to such efforts.

Social media companies, users battle to control the medium

The commotion over Instragram's ill-fated terms of service changes throws a spotlight on social media websites’ constant striving to bend themselves into channels that marketers will pay to use in some fashion, and users’ resistance to such efforts.

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