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The fundamental legal marketing task for any lawyer is to identify potential clients who need the services you provide, and then to educate them that you exist and can help them. One of the most effective tools for doing this is a basic skill that every lawyer has: writing. That can be anything from a full length book and articles in industry or trade publications, to blog posts and 140-character tweets.

The write stuff

The fundamental legal marketing task for any lawyer is to identify potential clients who need the services you provide, and then to educate them that you exist and can help them. One of the most effective tools for doing this is a basic skill that every lawyer has: writing. That can be anything from a full length book and articles in industry or trade publications, to blog posts and 140-character tweets.

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